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OUR STORY
Yo yo, It's Sharga. I see all these brands making long "our story" pages with a bunch of fancy words that don't really mean anything, so I'm just gonna keep it real.
Sanctify was started in 2023, by myself in Canada. With over 30% absences in school, and no clue what was happening in school, I knew this was my only way out.
In 2025, I took the biggest risk of my life, moved to America for opportunities to scale and pursue my brand and other entrepreneurial startups.
But why? Why move your senior year, leave all your friends and family, and the plans you had in Vancouver?

That's the whole point. I wanted to make Sanctify for people who take risks, people who don't sit around and wait for opportunity, but instead make shit happen.
Love you guys, big shit coming
SHARGA
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™
